MARKETING AND PROMOTION
Blockchain EXPO 2021 will be promoted through a comprehensive multi-media marketing campaign, drawing significantly on the resources of the stake holders, as well as on key event partners and supporters. Marketing campaign will address pre, during and post event and will draw on the following media:
Sent out to potential delegates over a comprehensive campaign
• PR
Effective PR campaign targeted at local and international Media to ensure regular communications about the event
• PRINT Media
Coverage in local and national news papers as well as relevant industry magazines from PR Activity
• VIP PROGRAM
Key industry decision makers will be invited to take advantage of extra benefits at the event
• TV
Leading TV stations will be contacted to cover the event
• SMS
We use internal and external databases to reach out to the highest numbers across the region
• MEDIA PARTNER ACTIVITY
Leverage on top partners’ websites, databases and magazines
• WEBSITE
Event & Partner updates regularly updated on event website
• DIGITAL MARKETING
Full suite of digital marketing in leading online portals across the globe
• TELEMARKETING
Key individuals decision makers contacted via telephone prior to the event
• SOCIAL MEDIA
Targeted Facebook, Linked In and Google ads in addition to regular tweets
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